In the world of cycling gear, two prominent players have maintained a curious relationship: RevZilla and Cycle Gear. While some speculated that Cycle Gear had acquired RevZilla, this isn’t entirely accurate. The founders of RevZilla and J.W. Childs had a different approach to their partnership.
Instead of a traditional acquisition, the duo formed a new holding company called COMOTO. This entity became the umbrella for both RevZilla and Cycle Gear, allowing them to operate as independent but interconnected sister companies.
The separation was crucial for maintaining the unique identities of both brands while enabling them to leverage shared resources and expertise. COMOTO became a platform for collaboration and innovation, while each brand retained its own identity and autonomy.
This innovative partnership model has served both companies well. RevZilla continues to thrive as a leading online retailer for motorcycles and powersports, while Cycle Gear maintains its position as a dominant force in the cycling industry.
The collaboration has also resulted in exciting developments for cyclists. RevZilla’s vast network of riders and enthusiasts has helped Cycle Gear reach new audiences, while Cycle Gear’s expertise in cycling gear has enriched RevZilla’s offerings.
So, while RevZilla and Cycle Gear are not directly owned by each other, their partnership through COMOTO has created a dynamic and mutually beneficial relationship for both brands.
Buy From: University of Colorado Denver V2 – Men’s Cycling / Jersey Only